Reflection on Media Conference :)

1: Summarise the notes you made for each session
2: Reflect on what you took away from that session
3: Find and post any relevant links (youtube/books etc) that were reffered to in the session.

*What explicit learning points can you connect to your Mest 4 Project?



Professor David Buckingham:

Chewing gum for the brain: Why do people talk such rubbish about Media Studies?
Why Media Studies is worth studying.

He explored how the subject is represented in the media. Its called a Mickey Mouse subject because it doesn't involve hard work; It's to make up for the dumbing down of students. He explains how studying an episode of The Simpsons is just as demanding as Shakespeare. He quotes Barnaby Lenon who says media Studies is a ' 'wothrless' qualification which gives false hope to state pupils.' He believes if we teach young people to criticise media then they'll stop drinking, having sex etc. he also thinks Media studies is participating in media and the facts of real life. He states the subject helps with skills such as presenting, talking etc. He explains how others think it's a 'secret plot' to undermine values, which he found hilarious.

This session encouraged me to have further passion for Media Studies.



Dr Julian McDougall:

Online media, Cleggmania, and the Cowell Factor.How do online media and convergence impact on the ways audiences and producers use and create media?

He gave tips on how to investigate:

• Read ideas
• Apply the reading to example
• weigh up the debate
• develop an informed, academic view

He said it's best to read someone argument for something and then someones argument against and come up with an argument of your own, that meets in the middle.


Pete Fraser:
Perfecting your production work.
How to get the most out of your practical projects.
RESEARCH

• Really look at real example
• keep evidence
• conventions, audience, institution

PLANNING

• what could go wrong?
• show the process of your 'journey'

IDEAS

• keep ideas simple

GET FEEDBACK

• keep records of feedback

LOGISTICS

• People, places, props, costumes
• get it done early
• share contact details
• 'hates zoom'

EQUiPMENT

• Practise on it

PRODUCTION

• Always shoot extra for coverage



• start with the big picture

Pete emphasises certain points:

- its about narrative

-a performance with concept

-For humour to work, play it straight

He asked us to visit this site for examples:

http://www.artofthetitle.com/
















This session helped me greatly in the organisation process for my moving image production and the first step to take.

Professor Annette Hill:

Paranormal Media: audiences, spirits and magic in popular culture
Supernatural media, audiences, and key concepts at A level.

I found her Topic very current but i thought it was too unusual/far-fetched to make notes; However there is a name i noted down whom she suggested we should read a book his written called 'bad science'.


















From her session I can use her opinion when discussing my text for my investigation which is Twilight and the fascination that is popular in modern culture.

1. Outline the text and Topic to be investigated?
Media and violence; The new Romeo and Juliet?
Analysing how and why violence is used by the entertainment and information industries Whether or not media violence actually causes real life violence?



2.Ouline the proposed linked production
Documentary which explores the audience's interpretation of media consumption.


3.List atleast 2 media texts that you plan to investigate?
-Twilight
-Brink
-Music Video: Eminemt ft. Rihanna - Love the way you lie


4.state why the two texts fit the contemporary media landscape ?
These texts fit the contempory media landscape because the media is powerful in influencing our society. Postmodernism theory explains this, the ideology of what is seen on tv appears to be cool still exist, further more i hate vioelence therefore if the outcome is that media has an impact then it shows our world is becoming corrupt by our choice.



5. Discuss the reason this topic area resonates so deeply with you.
The topic doesnt really resonate deeply with me im just intrigued because its a topic area that comes up often in media issues. I hate Violence therefore i would hate to think producers are the influence on evil.

1. What is the Guardian 100 and who are the panellists that create it?
MediaGuardian100 is a annual guide to the most powerful people in the industry; people/institution who run of influence the Uk media; who have not crumbled with changes in political, cultural and economic over the years. Chosen by a group of experts:


Andrew Zein- senior vice president of international television unit of warner bros. He preciously worked at the BBC and has been a leading figure in television trade body, pact.

Christian Payne - He describes himself as a social technologist, freelance media maker, photographer and vlogger. He writes about' anything that strikes me as important in social technology, social media and photography'

Farah Ramzan Golant -chief executive of advertising agency AMV BBDO.

Luke Johnson - founder of Risk Capital Partners, He stepped down as a chairman of channel for in january after working there for six years.

Oona King - is head of diversity at channel 4 and was previously senior poilicy advisor to Gordan Brown on equalities and diversity.

jane Martinson - is the editor of MediaGuardian.

John Plunkett - writes about radio, amongst other things, for MediaGuardian and edits its diary column, Media Monkey. Contributed to MediaGuardian100 before in 2002.

Steve Busfield- is the head of media and technology across the guardian and the observer, he was an editor before.

&and

Veronica Wadley - was editor of the London Evening Standard from 2002 - 2009

2. How many women are in the top 100?

Sixteen > 16! its a small number compared to the 84 male in the top 100. This means the male are more influential in the Uk.

3. What companies do these women work for and in what roles?

12 Jay Hunt> Controler- BBC One (Broadcasting)

16 Rebekah Brooks> Chief Executive -News international..the Sun.. the news of the world.. the times.(Publishing)

18 Elizabeth Murdoch> Chairman and Chief Executive, Shine Group (Broadcasting)

21 Helen Boaden>Director -BBC News (broadcasting)

25 Dame Marjorie Scardino > Chief Executive, Pearson (Publishing, digital media)

34 Tessa RossController > film4 (film, Broadcasting)

36 Dame Gail Rebuck> Cjairman and Chief Executive, Random House (Publishing)

42 Roisin Donnelly> Corporate marketign director and head of marketing fo Procter & Gamble (Advertising)

45 Jana Bennett> Director of Vision- BBC (Broadcasting)

50 Cilla Snowball> Chief Executive, AMV Group; Chairman, AMV BBDO (responsible for saisnburys jamie Oliver ads, Walkers Crisp' Gary Lineker ad and more) - (Advertising)

62 Sly Bailey> Chief Executive, trinity Mirror (Publishing)

63 Janice Hadlow> Controller - BBC2 (Broadcasting)

69 Jane Bruton> Editor - Grazia (Publishing)

80 Angela Jain> Head of E4 (Broadcasting)

82 Martha Jane fox> Digital Champion (Digital Media)

97 Justine Roberts> co founder, chief executive, mumsnet (digital Media)

99 Jane Lynch> Glee star (Television, music)

. It is obvious that women play a big part in the broadcasting and Publishing industry in contrast to the men who have a bigger part in digital media.

4. What percentage of the 100 is women?

16% percent, a suprising small percentage.

5. How would you assess the balance of power in this list and why do you think it is this way?

It is male dominated, meaning they have more influence in the Uk, Perhaps because they are the face that represent the institution, for example Simon Cowel is a represenative of itv1, with millions of people watching the x-factor, although there are female judges, he is the leader.