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Friday 1 October 2010











1. What is the Guardian 100 and who are the panellists that create it?
MediaGuardian100 is a annual guide to the most powerful people in the industry; people/institution who run of influence the Uk media; who have not crumbled with changes in political, cultural and economic over the years. Chosen by a group of experts:


Andrew Zein- senior vice president of international television unit of warner bros. He preciously worked at the BBC and has been a leading figure in television trade body, pact.


Christian Payne - He describes himself as a social technologist, freelance media maker, photographer and vlogger. He writes about' anything that strikes me as important in social technology, social media and photography'

Farah Ramzan Golant -chief executive of advertising agency AMV BBDO.

Luke Johnson - founder of Risk Capital Partners, He stepped down as a chairman of channel for in january after working there for six years.
Oona King - is head of diversity at channel 4 and was previously senior poilicy advisor to Gordan Brown on equalities and diversity.

jane Martinson - is the editor of MediaGuardian.

John Plunkett - writes about radio, amongst other things, for MediaGuardian and edits its diary column, Media Monkey. Contributed to MediaGuardian100 before in 2002.

Steve Busfield- is the head of media and technology across the guardian and the observer, he was an editor before.


&and

Veronica Wadley - was editor of the London Evening Standard from 2002 - 2009


2. How many women are in the top 100?

Sixteen > 16! its a small number compared to the 84 male in the top 100. This means the male are more influential in the Uk.


3. What companies do these women work for and in what roles?

12 Jay Hunt> Controler- BBC One (Broadcasting)

16 Rebekah Brooks> Chief Executive -News international..the Sun.. the news of the world.. the times.(Publishing)

18 Elizabeth Murdoch> Chairman and Chief Executive, Shine Group (Broadcasting)

21 Helen Boaden>Director -BBC News (broadcasting)

25 Dame Marjorie Scardino > Chief Executive, Pearson (Publishing, digital media)

34 Tessa RossController > film4 (film, Broadcasting)

36 Dame Gail Rebuck> Cjairman and Chief Executive, Random House (Publishing)

42 Roisin Donnelly> Corporate marketign director and head of marketing fo Procter & Gamble (Advertising)

45 Jana Bennett> Director of Vision- BBC (Broadcasting)

50 Cilla Snowball> Chief Executive, AMV Group; Chairman, AMV BBDO (responsible for saisnburys jamie Oliver ads, Walkers Crisp' Gary Lineker ad and more) - (Advertising)

62 Sly Bailey> Chief Executive, trinity Mirror (Publishing)

63 Janice Hadlow> Controller - BBC2 (Broadcasting)

69 Jane Bruton> Editor - Grazia (Publishing)

80 Angela Jain> Head of E4 (Broadcasting)

82 Martha Jane fox> Digital Champion (Digital Media)

97 Justine Roberts> co founder, chief executive, mumsnet (digital Media)

99 Jane Lynch> Glee star (Television, music)

. It is obvious that women play a big part in the broadcasting and Publishing industry in contrast to the men who have a bigger part in digital media.

4. What percentage of the 100 is women?
16% percent, a suprising small percentage.

5. How would you assess the balance of power in this list and why do you think it is this way?
It is male dominated, meaning they have more influence in the Uk, Perhaps because they are the face that represent the institution, for example Simon Cowel is a represenative of itv1, with millions of people watching the x-factor, although there are female judges, he is the leader.

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