1: Consider theoretical perspectives in relation to the impact of new/digital media in your case study.

Advertisements are all around us, on billboards, Tv, magazines, the internet but it is the user's choice to view it closer either by clicking on the online ad or jus approaching a billboard. For instance Promoted Tweets on twitter provide instant gratification to the user. The user looking at trends topics are people who want to be aware of 'the now' and that would like to point their direction on 'what's hot' in this very moment. Promoted tweets respond to this need directly. Another thing is very important: this kind of 'promotion' doesn't delay any other gratification: it doesn't force users to wait before seeing their network's content, it doesn't stop them from interacting, not even for one second.

Postmodern theory also gave us the opportunity to read ads with more courage and insight than ever before, one particular viral ad on the internet is a perfect demonstration of this. The Mini Clubman viral displays the car involved in various stunts, such as spins and backward flips that make it obvious that it's fake. Yet this appeals to the adventurous audience because it connotes fun; also mini has a reputation of being a female car but this advert represents the mini to be masculine. Each audience consumption is different therefore meaning is different for everyone.