The sun, UK biggest selling newspaper, feel pressured to compete against technology such as the ipad, they desperatley try to enforce the idea of paper/print still being irreplaceable. They have established an online website that contains various interactive element; once u sign up you can join in discussions and view friends profiles. Although you don't have to be a member to take advantage of this interaction as there are other opportunities such as Daily Polls on The Sun that lets you vote on different topics.
From 1983 the launch of Wispa ad campaign and the appearance of the 'Gorilla' to present 'Eyebrows' ad , Cadbury has reached out to people on TV channels but has come to discover there's more of an advantage of digital technology such as the internet. You can interact, for instance post comments, vote, enter competitions; a great way to let people be a part of cadbury. This is the reason that digital advertising has become of increasing importance to Cadbury. 'All in all Cadbury Advertising in the 21st century is leading the way, just as it has done in the company's history.' New advertising is about the experience whereas old advertising is about creating the right anticipation. It is the future, traditional advertising methods like billboards, TV, radio might become incomparable.
Saatchi and Saatchi is a global advertising agency that are involved with brands such as T.mobile, Toyota, Lurpak. Recently they created a spoof video launched onwww.youtube.com/lifesforsharingof the royal couple walking down the aisle in a choreographed dance routine, inspired of a trend of wedding dance videos. The T.mobile clip has been viewed online- 21,349,448 views. They released the advert on the internet, with the number of views its clear how far the ad reaches out using the internet.
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